EV Charging-Station Operators Set to Battle for Ad Dollars

EV Charging-Station Operators Set to Battle for Ad Dollars

The next battleground in the fight for US marketers’ advertising dollars may be charging stations used by the growing number of Americans who own electric or hybrid plug-in vehicles.

ChargePoint Holdings Inc., the largest operator of EV charging stations in the US by number of stations, will create a nationwide advertising network in partnership with digital display company Ara Labs Inc. and Destination Media Inc., which does business as GSTV and produces video ads at gas stations and other retailers. ChargePoint currently operates 28,753 charging stations out of a total 50,063 in the US, according to the Department of Energy data.

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