iphone 14 pro render

iPhone 14 Pro — analyst just doubled down on price increase rumors

Apple is gearing up for its big launch event on September 7where we expect to see the company reveal a slew of iPhone 14 models. But Wedbush analyst Daniel Ives is touting this year’s product launch as a “pivotal” one for the company, especially in light of the changes coming to the iPhone 14 Pro.

iPhone launches are always a big deal, but this year’s could be especially big, Ives predicts in an analyst note published by Ped30 (opens in new tab). And that includes doubling down on one of the most prominent rumors for the iPhone 14 Pro and Pro Max models — that they will get a price hike of $100 this year.

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