Two summer staples — hot dogs and popsicles — are coming together. For whatever reason.
Oscar Mayer is selling its first-ever “Cold Dog,” a frozen pop that tastes like the brand’s hot weiner that allegedly boasts “both refreshing and smokey, umami notes” of a hot dog and topped with a mustard swirl. The idea stems from an Instagram post on Oscar Mayer’s account a few months ago, in which its followers are designated as the idea “genius” in a poll.
“After the overwhelming fan excitement for our beloved Cold Dog, it was a no-brainer to make this hot dog-inspired frozen pop a reality,” said Anne Field, an Oscar Mayer spokesperson, said in a press release.
It’s not a nationwide release, however. The “Cold Dog” is now on sale for $2 at select Popbar locations in Long Beach, New York City, New Orleans and Alpharetta, Georgia, while supplies last. Popbar is a chain of gelato shops that helped Oscar Mayer make this freakish flavor.
In 2019, Kraft wrote down the value of its Kraft and Oscar Mayer brands by $15 billion because consumers have shifted their preferences away from processed foods.