Eminem joined Snoop Dog at the 2022 MTV Video Music Awards to perform their collaborative single “From the D 2 the LBC.” Organized in partnership with Bored Ape Yacht Club creators Yoga Labsthe performance brought the MTV audience into the metaverse, with the rappers performing as their NFT avatars inside of the upcoming Yuga Labs game Otherside.
The video for “From the D 2 the LBC,” which prominently features Eminem and Snoop Dogg’s Board Ape Yacht Club NFTs, has also been nominated for the Best Hip Hop VMA. The video cuts back and forth between shots of Eminem and Snoop Dogg in the studio and the colorful adventures of their NFT avatars in various animated sequences. “From the D 2 The LBC” is the first collaboration between Eminem and Snoop Dogg since 2000, when they released the Marshall Mathers LP single “Bitch Please II.”
Follow all of Pitchfork’s coverage of the 2022 MTV Video Music Awards.